stories – The Product Information Marketer stories – The Product Information Marketer

As a company with a mission, Alsico knows they have a special challenge. Producing workwear from durable recycled fabrics in a market segment not exactly known for its transparency, they are intent on setting an example. Indeed, they strongly believe that eventually...

MAD Symptom #7 – Severe irritation caused by slow mail server

MAD Symptom #7 – Severe irritation caused by slow mail server

Are you suffering from MAD (Mail Attachment Disorder)? Chances are that you do. That’s why we created our MAD series: 10 symptoms of Mail Attachment Disorder are uncovered over the course of 5 weeks. Today, we continue the series with Symptom #7 - Severe irritation... stories – The Consultant stories – The Consultant

Having spent most of my working life as a management consultant, allow me to share a small yet frustrating anecdote taken from the everyday life of the powerpoint-building consultant. 1. I'm preparing a customer presentation together with my team. We're currently at...

How hard can it be?

How hard can it be?

Recently, we’ve been talking to a number of prospects interested in improving quality and reducing cost. Sounds familiar? I thought so 😉 But the way they want to go about it is quickly becoming a recurring theme with businesses sending out their products as packaged...

Lovely Labels

Lovely Labels

He had to admit it. The board meeting had been a mild disaster. It was the first one since the hurried take over from his father. The first real one. The transition meeting before that had been soothingly smooth and boring. Surely out of deference for the sick old...

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