Towards transparent food chains

A large retailer faced a sharp deadline to convince & show consumers how it fundamentally innovates in its quality control, managed by a certification partner.

Traditionally, this proves to be a complex process, with many actors and dispersed data sources across the supply chain.

Our developed solution allows consumers buying a piece of specific meat to scan the dynamic QR code on the package and get an insight into the full journey that piece of meat has traveled.Furthermore, the consumer is able to log feedback about the purchase, which in turn can be used by the supermarket to improve its customer experience.

We tackled this challenge firstly by mapping out the food chain, its data sources and black holes.

Then, a lightweight data access and concentration approach was developed, with database excerpts automatically posted to our data platform on a daily basis.

Check this press video with live demo

We provide rich, layered data access for consumers by means of QR codes on the meat packages, leading to a mobile web Single Page Application, which is unconventionally hosted straight out of cloud storage to avoid massive server loads in case of public food-related issues.

Built-in content management and query systems enable the retailer to fully self-manage the system, where additional food chains can be added with nominal effort.

Read more – trends.knack.be

Faster

From custom requirements to live demo in under 4 weeks.

Cheaper

Competitive offers from established integrators cost 4x for same base scope.

Simpler

User-friendly responsive web page; scalable solution allows for massive parallel scanning (e.g. in case of food crisis).

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