HERENTALS, 08/08/2019 — Belgian startup and ‘DataOps’ pioneer Esoptra NV is planning to invest in additional sales and marketing power and in the scalability of its data innovation platform, while preparing itself for international expansion in the course of 2020.
Esoptra was founded in early 2017 by Paul Carpentier and Jan Van Riel, seasoned technology entrepreneurs combining over 50 years of experience in data storage and data management. Previously they founded several software companies that grew into successful companies: Gnosis, Wave Research, FilePool, Caringo. FilePool was sold to Dell EMC during the dotcom crisis in 2001; the underlying technology still is the reference in Object Storage.
Esoptra builds on this broad foundation. “Data is the new gold – most organizations have understood this by now. So they collect more and more.”, says CEO Paul Carpentier. “Yet too little of that accumulated gold is mined in a swift and cost-efficient manner. That is exactly where the power of our platform is to be found. Compare it to a Swiss army knife: nearly all problems where existing data is insufficiently leveraged are fair game”. Today you can find Esoptra’s traceability solution in the shelves of Belgium’s largest supermarket chain. Developed with certification specialist Vinçotte, it allows every consumer to check the origin of a piece of its top brand pork meat by scanning a QR code. Marco Croon, CEO of Vinçotte, explains: “Thanks to this traceability solution, the actors involved can react more quickly and accurately to possible problems in the supply chain, thus offering better guarantees for overall food safety”.
Esoptra implements fundamental data patterns that occur similarly across various industries and vertical applications. The pursuit of ultimate simplicity and reusability results in the platform advantage that is offered. Specific business functions take the form of separate software ‘pluglets’, which in the future will mainly be built by third parties. Carpentier: “The extreme parallel scalability of the platform makes it ideally suited for B2B2C information sharing and collecting, an important differentiator in the market. Gartner analysts position us in the brand new ‘DataOps’ segment that focuses on technologies and best practices supporting organizations in efficiently managing and achieving their data objectives.”
Prior to this round, Esoptra had already raised just under 2 million euros from Belgian entrepreneurs and business angels and Flanders Innovation & Entrepreneurship (VLAIO). The current round converts a €1 million convertible loan while adding €1.4 million in fresh capital. It includes founders, existing and new private investors with extensive networks in a.o. logistics and pharmaceuticals.
The funds will be used to professionalize the sales and marketing organization and to prepare the platform for international expansion. “Up till now, investments mainly went into the technology. We’ve come to a point where we are about to reap the first fruits. With the attraction of fresh talent, we’re equipped to face upcoming challenges head on and ensure continuity. In the course of 2020 we aim to start exploring the US, still the reference market for any software company like ours – as we know from our own experience, as well as by looking at the recent successes of e.g. Collibra and Showpad”, Carpentier concludes.
With Omar Mohout, renowned business technology writer and Sirris startup specialist, and Pieter-Jan Mermans, co-founder of the energy demand-response pioneer REstore acquired by Centrica in 2017, two resounding names were added to Esoptra’s Board of Directors to complement its capital increase.
Develops and markets a scalable DataOps platform for innovative, reusable business applications that leverage available data in faster, cheaper and simpler ways
Founded in 2017 by Paul Carpentier and Jan Van Riel (Gnosis, Wave Research, FilePool, Caringo; 50+ US & international patents)
16 employees across teams in Herentals / Ghent and Bangalore (India)
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